‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
The following has been produced as a result of conversations, interviews, debates, presentations and other interactions from companies, individuals and organisations in the technology, finance, fintech, [...]
Yandex.Money, the largest online payment service in Russia, brings its users Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay in stores, apps and on the web. Yandex.Money users can now pay via Apple Pay by adding their plastic or virtual prepaid Yandex.Money cards to Apple Wallet. When a user pays with Apple Pay using a Yandex.Money Mastercard, the money is deducted from the user’s Yandex.Money account, the same as when he pays with a Yandex.Money e-wallet or bank card. Customers can easily add their Yandex.Money card to Apple Pay from either the Apple Wallet app or Yandex.Money mobile app for iOS. Yandex.Money has issued more than [...]
The time has arrived. With the 2nd Fintech Investing Conference dating closer and closer, you wouldn’t not want to have your hands on tickets. Attendees from across the globe will be flying to the capital to be involved. With over 40 presenting companies, this event would be imperative to learn about and broaden your knowledge on the depths of fintech, whilst networking alongside fintech specialists.
Still aren’t fully persuaded?
The conference will focus on and address the biggest, most contemporary topics in the industry today, topics which are ultimately affecting you. Areas from ‘Where is the money coming from?’ and ‘What do family offices look for and how do they [...]
Who are they? Millennials. Love them or hate them, they are everywhere. Or at least they will be soon. According to recent studies, by 2020 over half of the global workforce will be part of the generation known as ‘millennials’.
So what do these smartphone wielding, cereal cafe eating, snapchatters want when it comes to the workplace? Here’s a rundown to help your startup attract the best Gen Y talent.
Work life integration Work life balance is dead. It’s all about work life blend. In a recent survey by the intelligence group, it was discovered that 88% of millennials want work-life integration in their careers.
Millennials don’t mind firing off emails on a [...]
There is great potential for things to get lost in translation when cyber-threats and remedies for protecting the organisation are communicated with non-security professionals.
Well-publicised breaches at Target, Ashley Madison, The US Federal Office of Personnel Management (OPM) and TalkTalk show that it is much easier to raise awareness if you define risks in everyday terms. A £10 million fine, a [...]
Role in life Growth hacker / Community management advisor.
What you’re supposed to do Grow companies. Create a profile for myself so companies know what I do and how I can help them. Growth hackers are like bank robbers- you never catch a good one.
What you actually do Spend hours at my laptop finding secret techniques, tactics, and pieces of software which can get ideas in front of thousands of people virtually overnight. My motto is “everything runs to a system, and every system can be beaten.” I distill this knowledge and either work with my agency [...]
In addition to reputational damage and the potential to take a business down completely, cybersecurity incidents can also lead to significant remedial costs, regulatory fines and compensation claims from affected individuals.
Startups should be investing time and resources building security and resilience from the ground up rather than attempting to patch and retro-fit after the horse has bolted. What’s more, cyber risk is becoming an increasingly important due diligence issue for potential investors and acquirers, and if you are a B2B model, you may find that [...]
Saiint is an ethical fashion and lifestyle blog created by two sisters, Diana and Katie, who, tired of hearing that ethical fashion is frumpy and shabby, started a blog to share their knowledge on it and show to the world the great work of amazing brands able to respect the environment and their workers while creating wonderful pieces of fashion.
The Saiint Sisters only features brands that meet their requirements by matching their values and encountering the taste of their readers. There are so many ways companies can work ethically: supporting their makers to have long-term [...]
This is the story of the very trendy almond butter, that is made without palm oil or other additives. The story of a fat free peanut butter. The story of a marriage between coconut and almond. The story of your new breakfast. Just Yummy. Capital Y.
——————————————————————————————————————————Shaken Udder Milkshake
It’s pretty rare to find a great milkshake unless going to a bar and pay £5 for it. Like [...]