‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
As we near the end of this god-forsaken year entitled 2016, there is certainly a lot to reflect on (or retract from depending on your disposition). This month has felt pretty surreal if not 100% in-conflict coming off last. I mean how is one supposed to feel merry with cheer given the defacement that is now set to be in control of America, not to mention all the other horrible developments around the globe? Santa is 100% happy he lives in the non-nationalized North Pole, except of course all his polar bear friends are dying from starvation due to climate change. There is that. Nonetheless (or perhaps despite the lessening), the two events in about as many weeks that caught my [...]
LinkedIn is one of the biggest social media networks in the world. For businesses that need to connect with other professionals, this is the number one social media network.
Like any social media network, there are certain rules that have to be followed. You need to know what counts as crossing the line. The standards of etiquette on some social media networks are far different from the standards of etiquette on other social media networks.
You are going to learn more about how you should act when it comes to LinkedIn.Connect With People Right Now
Before many businesses decided to stop marketing on Facebook, the conventional wisdom was it was bad etiquette to [...]
Upload VR did not disappoint. In some ways it felt like what I picture the first dot.com to have been like: one part young-and-talented, one part tech-junkie, and one part rebel-yell. The artistic aspect of The Collective was the most notable, and part of that was certainly to be expected given the name of the event was ‘Art & VR’, but the more permanent components of the space were easy to decipher and just as intriguing as the art exhibits themselves. The work of the artists invited in for the evening was very good, but in the physicality of this co-working space itself, dedicated to the creation [...]
The Palace of Fine Arts was born out of an Exhibition intent on demonstrating that San Francisco had rebuilt itself. So the fact this year’s Tech Inclusion conference was held in the neighboring Innovation Hangar (previously the Exploratorium) is quite appropriate. In a sense, the goal here is to rebuild SF’s crown jewel: Tech. Young and not so young white guys hold a majority stake at present, but in the years to come, it seems to me that the tech sector is going to incur some well-deserved growing pains of a different variety. We’re not talking 4-5x the national GDP growth rate, no, this is something more like [...]
Are you trying to find out how to use the internet to attract more shoppers and paying customers to your business? From a distance, online marketing may seem easy, but you’ll soon realize there is more to it than meets the eye. Below are some of the key points you need to be aware of if you want to develop a winning online marketing strategy.Create a Comprehensive Online Marketing Plan
Before you start any online campaign, you have to create a plan that includes details about your marketing budget, which people will be doing the work, what resources you need, deadlines, and what goals you hope to achieve.
To do this, you need to get other key members of staff involved [...]
The Fintech Times, the world’s first and only newspaper dedicated to fintech, is launching an extension of its digital services — fintnews.com. The platform will allow users to publish their content in digital and print.
Published monthly, The Fintech Times explores the explosive world of financial technoogy, blending first hand insight, opinion and expertise with observational journalism to provide a balanced and comprehensive perspective of this rapidly evolving industry.
Two years ago, after 15 months development, Collins, arguably the first booking and enquiry management software developed solely for the bar and casual dining sector, was launched in the UK. Eight hundred clients later – including huge national chains such as Fuller’s and Youngs, the best independent places such as Callooh Callay, Nightjar, Purl, and everything in between – Collins has disrupted the UK hospitality industry.
At DesignMyNight, when we create products for the hospitality industry, we really do [...]
When venturing out on your own to start a business, you know you need a way to support yourself until your business takes off. However, unless you are independently wealthy you can’t wait forever for that to happen. The best thing you can do is work towards a successful launch of your new online business and the way to do that is with these 6 tools that you will absolutely need.1. A Website that WOWs
Unless you have a website that is a cut above the competition, you can sit back and wait for the customers to trickle in. A website that WOWs not only attracts attention but it will keep your visitors there long enough for you to convert them. One thing you will also need to [...]